COOL VIRTUAL CATWALK

 

(Source: Internet Retailing)

http://www.internetretailing.net/news/h-m-launches-spring-collection-with-interactive-catwalk

http://www.hm.com/gb/__dressingroom.nhtml?pop=F&param1=201740-1522&locale=en_GB

H&M launches spring collection with interactive catwalk

The new feature shows outfits being modelled on a virtual catwalk and lets customers select and view outfits, 'try them on' in the retailer's virtual dressing room and comment on them in Facebook.  H&M has launched its Spring 2009 collection with an innovative interactive catwalk. Customers can choose to see any of a wide range of outfits being modelled on the virtual catwalk and can then use the 'try it on' feature to see how they could look in real life, using H&M's virtual dressing room feature.  Customers can also add outfits to Facebook so that their friends can comment on them.